Tag Archives: traditional publishing

I don’t have a problem with Amazon. Not really.

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This weekend a friend tagged me in a post on Facebook. It was an article by Adam Stern in The Chicago Tribune entitled “Independent Bookstores are More Than Stores”.

This article gave me a lot of feels.

First, as a reader, I totally agree with him. I remember as a kid haunting local bookstores. I would sometimes spend hours browsing bookstore shelves. That’s how I discovered Anne McCaffrey, Piers Anthony and even Jane Austen. We had a used bookstore in our town called The Book Nook. I would often trade books in there. I’d bring in a stack of dog-eared novels and leave with another. I believe that’s where I first made the acquaintance of Stephen King. There is absolutely nothing like browsing a bookstore’s shelves and taking home a new book by a new author you might never have tried before.

And yes, this experience is slowly dying off.

Second, as an author, I have a love/hate relationship with Amazon. They make it easy for me to publish my books. It costs me nothing but time to put my book up for sale on Amazon. BUT they make it easy for anyone to publish their books. Forgive me for sounding a little uppity here, but when I decide to publish something, it’s gone through intensive editing. I self-edit, but I am an editor, so I can do it. My books are not the stream-of-consciousness, unedited, full-of-typos books that have given independent/self-publishing a bad name. In fact, I would venture to say that my books are better edited than some bestsellers. But it’s difficult for readers to trust self-published books because anyone can self-publish. Hence, the love/hate relationship.

I cannot hate on Amazon when they provide essential tools for me, though.

Third, as a bookstore owner. Okay, I should hate Amazon, right? Again, there’s mixed feelings here. My store serves a different purpose than Amazon. You will not find the latest Oprah pick (does she still do that?), the newest best seller, the trendiest hot read on my shelves. I have well-loved classics, dog-eared novels, a decent selection of nonfiction, and LOCAL, INDEPENDENTLY-PUBLISHED AUTHORS. So as far as that goes, I don’t have a problem with Amazon. When someone comes in and asks for Nicholas Sparks’s latest or the new book by Barack Obama, I cheerfully refer them to Books-A-Million or Amazon. “But I want to keep my money local and help you,” they say. “So browse the shelves and find something you like from what I have,” I reply.

That’s my problem (and, I guess, Stern’s) with Amazon. But it’s not just Amazon. It’s big publishing in general. And people like Oprah who presume to know what other people should read. They have the influence and resources to push the same authors over and over again. The same ideas get consumed over and over. Just because I can publish my well-edited, pretty damn readable book doesn’t mean it’s going to be discovered by readers who have been conditioned to want to read the latest bestseller, the latest trendy nonfiction, the latest thing Oprah said was good.

So, to those who call me up and ask for the book they heard about on Good Morning America this morning, I say, “If you truly want to help your community and keep your money local, have a look at our local author section. There’s some good stuff in there that you will never know about if you don’t give it a try.”

My independently published graphic novel.

Hacking GoodReads to find your perfect book (and help others find theirs)

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I’ve been looking through some GoodReads romance lists and it’s fairly disappointing. Fifty Shades of Grey and its sequels are still listed in top romance categories like “Hottest Adult and Young Adult” (emphasis mine). It’s past time to fight back against this type of thing.

It’s time to hack GoodReads.

I found hope for this in the comments on the “Hottest” and “Most Popular” lists. Romance readers are ready for—and have discovered—indie romances in so many more than fifty shades. Romances by authors of different ethnicities, romances featuring other than the typical male/female couple. Romances without BDSM—remember those?

Are you a reader who’s ready to hack GoodReads and lead the revolution? Here’s a “how-to” guide.

  1. Search for lists with “different” or “indie” in the heading. They’re out there. A list called “Books You Wish More People Knew About” has 16,000+ books!
  2. Create a list! Did you just read the wackiest book ever with a werewolf heroine whose cubs are in school so she joins the PTA? Find some friends who’ve read wacky books that don’t fit into any other lists and make the list. Cross genre is a definite thing in today’s world.
  3. Most of all, if you’ve read a book that you loved, find a list for it! Especially if it’s an indie author. Indie authors would love to see their books on a list where more readers might find it.
  4. Comment on the “Hottest” and “Most Popular” list if you know an author or title which should have been included. You never know when you might be able to point a reader to a book they’ll love but never would have found without you!

The revolution in the publishing industry has begun. Battle lines have been drawn between big publishers and small, between more of the same and originality. The battlefields are places like Amazon, Smashwords, indie book stores, chain bookstores, online ebook retailers and especially a place like GoodReads. What’s at stake? The right of the reader to buy into the ideas of their choosing—not what’s chosen for them.

Take the Plunge: See beyond the stigma of “self-published”

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man standing on brown rock cliff in front of waterfalls photography

How to convince a reader to take that leap of faith into your book? Photo by Oliver Sju00f6stru00f6m on Pexels.com

I get it. I’m old enough to remember vanity presses. I remember the indie-publishing phenomenon of The Christmas Box. Remember how quickly indie publishing grew after Richard Paul Evans’s little treasure was discovered by mainstream publishing? Vanity presses became independent presses and developed into KDP and Smashwords, providing a voice for authors who either can’t make it through the gatekeepers of traditional presses or, like me (I like to think, anyway), lost patience with the hoops you must jump through.

I’ve had three books published by two different traditional publishers. In all three cases, I enjoyed the experience of having professional cover designers, editors and book designers. It was invigorating working on a deadline. But at both publishers, my editors eventually left, putting me back at square one of trying to sell my book to another editor.

I’d rather sell it to you, my readers. But finding you is another process. Gaining your faith is yet another. I’ve been doing this for eight years now. My first book, Secrets of the Lotus, was published by Lyrical Press (now the digital first arm of Kensington Press) on July 5, 2010. I started this blog around then, too. Eight years, fourteen books, and countless blog posts later, I’ve got a few devoted readers. They’re the ones who’ll take the plunge no matter what I put out.

So I better make it good.

I think I’ve managed to improve both my writing and my publishing skills. I edit my own work now, but I have worked with enough professional editors so I have pretty good idea of how to find the holes in my own plots. I put all my manuscripts through a thorough proofreading at least twice by me and I have some beta readers who’ll look over drafts for me, too. I’ve learned a lot about the formatting of both ebooks and print. My self-published books look good now. Clean and pretty with clearly delineated breaks and chapters. And my covers are almost always professionally designed.

Now, I’m working on the marketing. That’s the really tough part. That’s the final push every author—traditional or self—must somehow summon to convince a reader that their book is worth reading. That’s why we query book reviewers and write blogs, why we spend hours writing guest posts for online book tours and tend to all our social media sites from Facebook and Twitter to Instagram and Goodreads.

It’s all to push you, dear reader, over the edge of a cliff and into the world of our writing.

Go ahead. Jump. If you don’t, you might miss out on the next self-publishing phenomenon.

 

Soldiering On: RIP Ursula K. Le Guin

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“Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximise corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship.” —Ursula K. Le GuinSeattle rose

It’s hard to express the sorrow you feel when a hero dies. Ursula K. LeGuin was one of those people for me, and it’s funny because I’d never really thought much about her until she won the National Book Award a few years ago and said four words I’ll never forget. “Books are not commodities.”

Oh yes, I thought. Writing is art. Writing shouldn’t be directed and commercialized. I’ve always felt that way. And yet, it is. Publishers hold the cards for the most part in the world of writing. Publishers decide what gets published based on what they think will sell—and too often in today’s world, publishers decide what gets written.

It’s a chilling thought that a handful of corporate conglomerates might decide what books you read, isn’t it? It sounds more like a dystopian fiction than reality. And yet…it does happen. I know of writers who long to write a particular story and go to their publishers with it and the publisher doesn’t like it. It won’t sell. How about writing this instead?

And an idea dies.

Maybe it won’t sell. It’s certainly been my experience as a self-published writer that very often my ideas don’t sell. They’re well written. I know I’m a good writer, and a lot of reviewers (not all, but a lot) agree. They’re well edited. I am meticulous about that. The formatting is not as professional as, well, a professionally published book, but my books are certainly neat and clean and readable. But whether it’s because the publishers are right and my ideas are not sellable or because I don’t have a publisher’s ability and know-how to market them, my books are most definitely not bestsellers.

The one thing I can take pride in, though, is that my books are my ideas, born of my dreams and written in my words. Without direction or influence from a dystopian corporate world. That’s what self-publishing has done for me and countless other writers who’ve gotten their words out there in spite of doubting corporate publishers.

Rest in peace, Ursula K. Le Guin. We heard you. And in the end, what more can a writer ask for?

I am a Writer

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It’s always interesting to me when people I’ve known for years say, “Oh, you’re a writer?” It’s such an essential part of who I am. But I’m very, very bad at telling people about it, because it’s also a very personal part of who I am. I always sort of hoped that I’d one day have a best-seller and the New York Times would out me, but that doesn’t really seem to be happening, so…

I write romantic fiction of several different genres. I’ve written a coming-of-age romantic mystery (i.e. Weeds and Flowers), contemporary romances (i.e. my Sleight of Hand series) and romantic fantasy (i.e. my Synchronicity series—see below). Three of my books were traditionally published (Secrets of the Lotus and Winter Solstice by Lyrical Press and Where the Heart Lies by Carina Press). I am also the proud author of a book that’s been called “unsettling” and “thought-provoking” (Ducks in a Row).

And there you have it. That’s me. I’ve outed myself. There’s a little bit of me in every book I write. I am a writer.The Synchronicity Series by Michelle Garren Flye-page0001

Writing and publishing and what comes between.

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I’m getting better at this self-publishing thing. I’ve even started thinking of it as a four-step process. The first step is writing/editing. This includes all the drafts and all the deep editing and re-writing. (I’m going to skip a step here, but stay with me.) The third step is publishing. This mostly consists of pushing a button and saying a prayer as your book begins its journey into the world. The fourth step, which actually begins somewhere between the second and third step and continues well into the future, is marketing. I’ve talked about that some, but it includes blogging, tweeting, sending out excerpts, begging for reviews, putting together a press kit…you name it, it’s there.

The second step, which is what I’ve been deep in the process of recently, is book-making. I include copy editing and formatting for ebook and print in this step, and it’s the step that many authors miss out on in traditional publishing. This is the step I’ve had to work to perfect over the years. I’ve found it’s not as simple as typing up a book and plugging it into a publishing platform like Smashwords or CreateSpace. It involves a lot of work, a lot of oversight and a lot of experimentation to get a good, clean-looking book. Chapter headings, white space, margins… Oh, and book covers! Book covers are so much fun. I usually have to get professional help with these, but I also get to make some suggestions and requests (much more so than with traditional publishing). And when it’s all done and you’re ready to move on to Step three, you can call yourself something new, something beyond an author, editor or even publisher. You can call yourself a book-maker.

Pretty stinking awesome.

I’ve been at it for a couple weeks now. I’ve finished the copy-editing and am into the formatting stage for Out of Time. It’s already up for pre-order on Smashwords and Amazon. Go check it out, even if just to look at the beautiful cover designed by Farah Evers Designs. But don’t forget to come back here often. As soon as I’m done with formatting the print version, I’m throwing myself headlong into marketing, and I’ve got a few surprises lined up that will culminate in the day long Out of Time Launch Party on June 15.

See you soon!

Life as a Self Published Writer and the Road Not Taken

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Tomorrow morning, Island Magic goes on sale. My tenth book (nine novels and a novella). It seems like a good point in my career to sit down and look at the road I didn’t take for a minute.

I see the roads of Self Publishing and Traditional Publishing like this. Self Publishing is a rural route. Part of it isn’t paved, and part of it is freshly hacked out of the forest undergrowth. It’s windy and long and sometimes difficult to get through, and there are a lot of little side paths you might find yourself on if you’re not careful. Traditional Publishing, however, is a highway. Well-paved, but sometimes jammed up. Littered with rejection letters from editors, publishers and agents. It’s only once in a great while that a writer can make their way through the pack and over the bridge and into the big, golden city named Published. And once you do, you have to go back to the beginning and start all over.

I reached the fork in my road a while back. Traditional publishing had paid off only mildly for me (two ebooks with Lyrical Press and one with Carina Press). I tried self publishing with my book, Weeds and FlowersMH900058885, because I had literally no idea how to sell it. It isn’t literary or genre fiction. It’s fairly intense for young adults, but the main characters are teenagers. I tried to rewrite it as a young adult romance, but that didn’t work. So I self published it, telling myself it wouldn’t hurt anything.

And it didn’t hurt anything. But it opened up a whole new world to me. Suddenly I realized, as a writer, I don’t have to sit in a traffic jam on the Traditional Publishing Highway. I don’t have to spend my precious writing hours anguishing over cover letters and synopses. If I took this exit onto Self Publishing Route, I could spend them writing what I want to write. Books.

I can still see Highway Traditional Publishing. It crosses Route Self Publishing from time to time. I check out the market, consider submitting, wish for a moment that life could be easier, that my books would sell themselves. And then I continue writing. Because that’s what I want to do, and if I have to pull out my machete and hack my own way through the wilderness, so be it.

Island Magic goes on sale tomorrow. Don’t forget to buy your copy of my seventh self-published book.

SATURDAY LOVE: My current feelings (subject to change) about self-publishing

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Whatever else you might say about self-publishing, I’ve never felt so free before!

Today marks the official publication of my book SATURDAY LOVE. It’s my eighth book, my fifth self-published. I’ve gotten much better at this thing over the past couple of years, everything from formatting to editing to cover design is better now. Even my writing is improving with every book, and I say that with no false modesty whatsoever. I can’t read one of my older books without blushing a little, and I wouldn’t want to change that. If I could read them all with unfettered pride, it would mean I was standing still.

But why do I say self-publishing is freeing? Whether it’s a good thing or not (and it’s definitely more work in many ways), I can publish what I want and make my own schedule. Having done it both ways, I thought I’d give you a sample schedule for both traditional and self-publishing.

SELF
Write
Finish book and set aside.
Write something else.
Return to first book, rewrite and set aside.
Contact editor and get quote.
Send book off for editing.
Write.
Get edits back. Lots of great suggestions! Pay editor.
Rewrite and make better.
Set aside.
Write something else.
Pull out book and read over making small changes and edits.
Decide it’s good and set a publishing date.
Write blurb.
Contact a cover artist, tell him/her exactly what you want.
Get back cover and be pleased. Pay cover artist promptly because you want to use them again.
Submit everything to CreateSpace.
Decide to go over one more time. Crap. How did you leave that apostrophe out?
Fix apostrophe and resubmit everything to CreateSpace.
Begin telling friends, posting on FaceBook, Tweeting, etc.
Publication day!

TRADITIONAL:
Submit book.
Wait
Wait
Wait
Wait (begin checking email obsessively)
Wait
Wait (despair of ever hearing back)
Wait
Finally!
Open email with great trepidation to find a refusal.
Break smartphone/computer/etc.
Drink wine.
Resubmit book.
(repeat above process)
Finally!
Open email and rejoice to acceptance.
Wait
Wait
Contact with editor who gives you rough schedule of editing process and publishing schedule and sends you worksheets that will help the art department and blurb writers get a handle on what your story is about.
Complete worksheet and return.
Wait
Wait
Wait
Get first edits.
Despair that there’s still so much wrong with your story.
Get to work.
Complete edits in much less time than is given and return.
Wait
Wait
Wait
Get second round of edits.
Complete edits much faster this time because you and your editor understand each other better.
Return edits.
Wait
Wait
Wait
Final round of edits.
Complete and return.
Wait
Wait
Wait
Copy edits arrive, marked up by two or three additional editors you don’t know.
Crap. There’s still so much wrong! How is this possible.
Fix and return.
Wait
Wait
When will you get to see your cover? What’s up with that? And the blurb?
Wait
Wait
Finally! The cover arrives. The artist is very proud. He/she has a cover they know you are going to love!
It’s not what you’d imagined. But how do you tell him/her that? And it’s not bad, just not what you’d pictured.
Blurb arrives. It’s pretty good. They’ve taken your original idea and spiced it up with some catch words and phrases designed to make readers LOVE the idea of reading your book.
The cover’s really not that far off. And what do you know, anyway? You point out a few small things that could be changed.
The artist replies that those things are set, makes a very minor change and you’re both okay with it.
Wait
Galleys arrive. You read eagerly, certain your book can be nothing but perfect now.
Crap. Who left out that apostrophe? Was it you or one of the copy editors? Is it too late to fix it?
Decide it’s too small to bother editor with.
Decide it’ll bug you forever if you don’t.
Query editor about it and be reassured you’re not being a pest and they’ll fix the apostrophe right away.
Relax.
Wait
Wait
Wait
Get advance copy of your book. Start querying review sites that haven’t already been hit by publisher about reviewing your book.
Wait
Wait
Wait
Publication Day!

In so many ways, the process is the same. The difference is, the only person I have to wait for is myself, really. The editor and cover artist (and I’ve done self-publishing without either) never take long to do their jobs, and because I hire them, I know about how long that will take. So, in the end, I can publish what I want when I want to publish it. But I’m out here more or less alone, except for you guys, my readers.

SATURDAY LOVE is now out there. Feel free to give it some love. And if you’re worried about reading the sequel without reading the first book, DUCKS IN A ROW is free for the Kindle today. Do me a favor and go check it out, then let your friends know, too.

Self-published and proud of it: Stop squelching the new voices.

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There are no new ideas. There are only new ways of making them felt. — Audre Lorde

I’m really trying not to get angry now. If you want to know why, go read this article: Are Self-Pubbed Authors Killing the Publishing Industry? I actually read the article yesterday and let it sit for a day so I could be sure after cooling off that I didn’t see her point, but after reading it again this morning, I realized I’m still hot. So here I go on my soapbox.

Seriously? KILLING the industry? You want to know what’s killing the industry? Look a little deeper. Look at the agents who don’t want to take a chance on cross-genre works and new names. And the editors who won’t even look at a new author unless they’re represented by an agent. The publishing industry has become so intertwined, it’s almost impossible to get anything published the traditional route unless you’re grandfathered in.

Of course, there are exceptions. Everybody knows J.K. Rowling’s slush pile acceptance story. But that was more than fifteen years ago. More recently, of course, there was the Fifty Shades of Grey by E.L. James (what’s with the British authors with initials thing?) breakthrough, but let’s please remember that that started out as fanfiction, and was originally published online. So I’m not certain you can claim Ms. James went the traditional route at all.

I have self-published a book. I’m considering self-publishing more. And the reason I’m doing it is because I’m a writer, and I have every intention of continuing to write and be published, whether I have to do it myself or not. And to promote my books, I will do web tours and give away Kindles and Nooks, even if “Traditionally published authors aren’t stooping to these tactics.” Traditionally published authors don’t have to. Their publishers take care of publicity for them.

I have said before and will say again that the way for new authors to get their words out there is to go through small e-publishers. With that route, you get the benefit of a professional editor (believe me, it helps). However, I also know there are books that even indie publishers aren’t going to consider. And for those, Smashwords and Kindle Direct Publishing will continue to be desirable routes for writers. And if we want to sell our words for 99 cents, then traditional publishers need to suck it up and stop complaining. Buyer beware. If you pay 99 cents for a book, you might not enjoy it. It probably hasn’t been professionally edited. It may have typos and formatting errors.

On the other hand, it might be brilliant. It might be a new voice with something to say that you might enjoy hearing. At any rate, it cost less than a cup of coffee at Starbucks, so what do you have to lose?

If you’d like to try my 99 cent self-published 5-star on Amazon book, here’s a link: Weeds and Flowers. And my self-designed cover, which I am very proud of: