I’m getting better at this self-publishing thing. I’ve even started thinking of it as a four-step process. The first step is writing/editing. This includes all the drafts and all the deep editing and re-writing. (I’m going to skip a step here, but stay with me.) The third step is publishing. This mostly consists of pushing a button and saying a prayer as your book begins its journey into the world. The fourth step, which actually begins somewhere between the second and third step and continues well into the future, is marketing. I’ve talked about that some, but it includes blogging, tweeting, sending out excerpts, begging for reviews, putting together a press kit…you name it, it’s there.
The second step, which is what I’ve been deep in the process of recently, is book-making. I include copy editing and formatting for ebook and print in this step, and it’s the step that many authors miss out on in traditional publishing. This is the step I’ve had to work to perfect over the years. I’ve found it’s not as simple as typing up a book and plugging it into a publishing platform like Smashwords or CreateSpace. It involves a lot of work, a lot of oversight and a lot of experimentation to get a good, clean-looking book. Chapter headings, white space, margins… Oh, and book covers! Book covers are so much fun. I usually have to get professional help with these, but I also get to make some suggestions and requests (much more so than with traditional publishing). And when it’s all done and you’re ready to move on to Step three, you can call yourself something new, something beyond an author, editor or even publisher. You can call yourself a book-maker.
Pretty stinking awesome.
I’ve been at it for a couple weeks now. I’ve finished the copy-editing and am into the formatting stage for Out of Time. It’s already up for pre-order on Smashwords and Amazon. Go check it out, even if just to look at the beautiful cover designed by Farah Evers Designs. But don’t forget to come back here often. As soon as I’m done with formatting the print version, I’m throwing myself headlong into marketing, and I’ve got a few surprises lined up that will culminate in the day long Out of Time Launch Party on June 15.