How to convince a reader to take that leap of faith into your book? Photo by Oliver Sju00f6stru00f6m on Pexels.com

I get it. I’m old enough to remember vanity presses. I remember the indie-publishing phenomenon of The Christmas Box. Remember how quickly indie publishing grew after Richard Paul Evans’s little treasure was discovered by mainstream publishing? Vanity presses became independent presses and developed into KDP and Smashwords, providing a voice for authors who either can’t make it through the gatekeepers of traditional presses or, like me (I like to think, anyway), lost patience with the hoops you must jump through.

I’ve had three books published by two different traditional publishers. In all three cases, I enjoyed the experience of having professional cover designers, editors and book designers. It was invigorating working on a deadline. But at both publishers, my editors eventually left, putting me back at square one of trying to sell my book to another editor.

I’d rather sell it to you, my readers. But finding you is another process. Gaining your faith is yet another. I’ve been doing this for eight years now. My first book, Secrets of the Lotus, was published by Lyrical Press (now the digital first arm of Kensington Press) on July 5, 2010. I started this blog around then, too. Eight years, fourteen books, and countless blog posts later, I’ve got a few devoted readers. They’re the ones who’ll take the plunge no matter what I put out.

So I better make it good.

I think I’ve managed to improve both my writing and my publishing skills. I edit my own work now, but I have worked with enough professional editors so I have pretty good idea of how to find the holes in my own plots. I put all my manuscripts through a thorough proofreading at least twice by me and I have some beta readers who’ll look over drafts for me, too. I’ve learned a lot about the formatting of both ebooks and print. My self-published books look good now. Clean and pretty with clearly delineated breaks and chapters. And my covers are almost always professionally designed.

Now, I’m working on the marketing. That’s the really tough part. That’s the final push every author—traditional or self—must somehow summon to convince a reader that their book is worth reading. That’s why we query book reviewers and write blogs, why we spend hours writing guest posts for online book tours and tend to all our social media sites from Facebook and Twitter to Instagram and Goodreads.

It’s all to push you, dear reader, over the edge of a cliff and into the world of our writing.

Go ahead. Jump. If you don’t, you might miss out on the next self-publishing phenomenon.