royalties | BREATHE: Michelle Garren-Flye

I often get questions about getting published. My answer?

I have no clue. I’m definitely not an expert.

But you’ve been published. Look at all those books. And you publish a literary magazine.

And I do. And I admit I’m a little surprised when I look at my backlist. Because, yes. I have a lot of published books. And I’ve learned a lot about how to publish them. I know how to format a manuscript, how to upload it to Amazon and Smashwords, I’m usually able to edit my own stuff, and I’m slowly learning the ins and outs of designing my own cover and illustrating my books when necessary.

I try, very hard, to explain that my path to being published isn’t really going to work for everyone. I’m self-taught, but I know my limits and I know when I need to consult an expert. I’ve hired developmental editors, for example, because I know that’s not my field of expertise. I often hire someone to design covers for me, or at least I used to, back when I wrote novels. If I ever write another one, chances are I’ll hire someone for that, too.

With all that said, I have one bit of advice for new writers who want to self-publish. Don’t go to a self-publishing publisher. Do as much as you can yourself. And take an a la carte approach to the rest. Chances are very good if you go to a publisher who charges you to publish your book, you’ll be overcharged and your book will not be a quality product. You’ll make less on royalties from your book because the publisher will take a cut, and you’ll be overcharged for author copies of your book, making it difficult to sell them yourself and make a profit. (I know books are overpriced, but nobody really wants to pay $20-plus for a paperback book.)

And so…I’ve finally broken down and put all my knowledge into a short (about four and a half minutes) presentation. I may eventually start giving this presentation in person, but I’m not a great public speaker except when it comes to reading my poetry (and so far nobody’s wanted to pay to hear that). Plus, as I said, I don’t really consider myself an expert.

But I am a bookmaker.

Sum total of my knowledge about bookmaking, also available here: https://michellegflye.com/self-publishing-from-a-bookmakers-pov/

Studies show that buying local is important to local economies, right? More of the money you spend returns to your own local economy. Did you know buying from an independent local author has the same benefits?

Authors published by large publishing companies get much less of the profits from sales of their books. Therefore, the majority of the money you spend on a bestseller in the bookstore goes national, not local. However, if you buy a book that is independently published or published by a small press, the author gets much more of their proceeds. Therefore, more of that money returns to your local economy, growing local businesses and

True, you may only be able to find independently published books at online retailers, meaning part of your money goes to support those retailers. However, this pales in comparison to the portion of money that goes to traditional publishers. The average traditionally published authors makes, on average, a ten percent royalty, but this is on net profit, so any discounts or overhead are taken out of the proceeds before the author gets a check. So an eight dollar book does not make the author eighty cents per book sold.

By contrast, independently published authors (read self-published here), can make up to a seventy percent royalty on a book. Usually independently published books sold in ebook format online are priced much lower than traditionally published ebooks (mine range from free to $2.99). Paperbacks can be more expensive because, at the moment, they are print-on-demand, which means there are no warehouses full of my books anywhere. I keep a few on hand for promotional purposes, but basically, if you order a physical copy of my book, somewhere a press fires up and prints it off.

It’s kind of cool to think of that.

In truth, though, you as a consumer have the chance to change the way books are made. You can go into a bookstore and suggest that they carry my books. The bookstore could then contact me and we could haggle out a price, which would result in me shipping them a few copies of my books, which would then share brick-and-mortar shelf space with traditionally published books. In most cases, larger chains are less likely to do this than the independent book stores which are, sadly, becoming fewer in number.

Consumers can change that, too.

So, buy local. Chances are good that no matter what subject matter or genre interests you, there’s a local author who’s got it covered. Please feel free to list your favorite independent author’s website in the comments.